Melanie E.S. Kohnen is a media scholar whose research focuses on how digital media challenge us to rethink diversity in relationship to cultural identities, technological infrastructures, and the media industry. Her book Queer Representation, Visibility, and Race in American Film and Television: Screening the Closet was published by Routledge (November 17, 2015), and her work has also appeared in several anthologies and journals, including Media IndustriesCreative Industries, and Journal of Popular Television.

Her current research project maps cultural and technological diversity in the convergence era through an examination of industry discourses, production practices, consumption habits, user-generated content, social media platforms, digital infrastructures, and public policies. She is particularly interested in how the media industry and millennial audiences understand diversity in/and digital entertainment platforms.

Melanie E.S. Kohnen

Assistant Professor of Rhetoric and Media Studies

About Me

How do the media industry and audiences interact on social media platforms and at events like San Diego Comic-Con? How do industry and audiences negotiate diversity in film, television, and digital media? How can media scholars reimagine the tools and platforms they use to conduct and publish their research? These questions characterize my research on contemporary media industries, audiences, and digital platforms. My research connects the micro-level of media events, like the site-specific experiential marketing at San Diego Comic-Con, to macro-levels of cultural forces, like the platform economy and the algorithmic processing of human experience.

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