Melanie E.S. Kohnen

Assistant Professor of Rhetoric and Media Studies

About Me

How do the media industry and audiences interact on social media platforms and at events like San Diego Comic-Con? How do industry and audiences negotiate diversity in film, television, and digital media? How can media scholars reimagine the tools and platforms they use to conduct and publish their research? These questions characterize my research on contemporary media industries, audiences, and digital platforms. My research connects the micro-level of media events, like the site-specific experiential marketing at San Diego Comic-Con, to macro-levels of cultural forces, like the platform economy and the algorithmic processing of human experience.

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